This page is specifically aimed at making journalists, researchers, authors or anyone else’s life a bit easier, providing easy-reference and bite-sized chunks of information contained in the book.

We warmly welcome the media to help us spread our evolutionary health and fitness message.


Instinctive Fitness is broadly similar to the newly-emerging “Paleo” or “Primal” diet in the US, eschewing grains, processed foods, legumes, and modern ingredients (all sugar, vegetable oil, trans-fats, sweeteners, etc) in favour of the high quality meat, seafood, vegetables, fruits, seeds and nuts. It is a high-fat, medium-protein, low-carb diet. Instinctive eating is not as restrictive as Paleo but provides all the same benefits. Put simply, it favours “REAL FOOD”.



Instinctive Fitness rejects most of what goes on in typical gyms in favour of natural movement such as walking, running, lifting, dragging, carrying, jumping, balancing – ideally outdoors. Combining a low-effort, low-intensity programme punctuated by sporadic vigorous, energising bursts of strength and speed (High Intensity Interval training). Marathon running and other chronic cardio forms of exercise are seen as being potentially dangerous to health.



Instinctive Fitness looks at the social and physicological changes between how we live today and how we lived for hundreds of thousand of years. It identifies simple changes we can make to enable our lives to become more natural, healthy and stress-free. Topics such as sleep, relaxation, ‘barefootedness’, cold water, sunshine, the outdoors, play and love are covered.



Media Articles, Interviews, Discussion Topics.

We are always eager to spread our message of Evolutionary Health and Fitness. If you’re a journalist looking for ideas, articles or discussion points on topics contained within the book, please look HERE

In a nutshell, the book is about, and offers information and opinion on:

·         ‘Paleo‘ Eating and Exercise Principles

·         How the 10 basic human instincts have been led astray in a modern world

·         Why evolution has made relaxed, easy and fun exercise the best way to train when combined with infrequent use of High Intensity Interval Training (HIIT).

·         Instinctive Meditation: the long-lost inner quiet of our hunting instinct.

·         Any other associated topic 2015 | All Rights Reserved. Theme by Flythemes